Posts

Showing posts from January, 2018

Reflection on Social Media Case 2: Ellen Degeneres and most Re-Tweeted Photo

The picture that Ellen Degeneres posted to twitter was a pure example of the power that celebrities have within the sphere of social media. The picture that was taken was semi planned but also had a sense of spontaneity to it. Within hours the picture went viral, becoming the most-re-tweeted post in the history of Twitter. I think that people loved the idea and look of how spontaneous the selfie really was. I myself re-tweeted that photo when it was going around the Twitter sphere. At the time, my reason for re-tweeting it was mostly because there were so many re-tweets already that it seemed like it was just something that you did… Which makes me think that that might be why there were so many re-tweets in the first place, because everyone was doing it… Although this photo went viral and was liked so much for its spontaneity, some groups speculated that the photo was actually  product placement for the new Galaxy smart phone, which was something that was interesting to me and al...

Social Media Change

            Social media has changed communication immensely. Before social media, in the “stone age” ;) There were certain limitations to how people communicated. Relationships were determined by how much you talked to someone or saw someone, and having relationships or conversations with people from around the world was out of the question. However, social media came into the picture and changed all of that.             We now live in a world where if someone wants to stay connected they have to have some form of social media. Because of this need being established, social media has changed drastically how people communicate with each other. There is no longer a need to see each other in person or even talk to another person. As long as someone posts something on their social media you are able to be a part of their life without really making an effort to be there. This i...

Reflection on Social Media Case:1: McDStories

             The McDonalds hashtag incident was one of the more entertaining cases that I have read. I found it really interesting how a hashtag that was initially created to form happy and positive memories, was distorted into the case that it became. People used this hashtag and created a hashtag hijack. This hijacking was able to occur because of the company not realizing their bias and expertise in that field. They (the McDonalds Corporation) thought that by creating this hashtag that it would stem positive feelings about their company but it ended up having the opposite effect.             This hashtag hijacking that occurred came off very negatively for McDonalds and they ended up shutting the hashtag down after only two hours . Although this situation was not what McDonalds had originally intended, I do think that the hashtag created more publicity for their company and restaurant. The...