Reflection on Social Media Case 10: Miracle Mattress Twin Towers Sale

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            This commercial is baffling. I actually had to re-watch it about five times to actually believe that it was an actual legit commercial. I still can’t decide if these individuals thought that it had been enough time since 9/11 that they could use it in more of a comedic direction, or if they truly have no empathy for that horrible event. Either way, I honestly was appalled… especially at the end of the commercial to where the store manager said the words, “we will never forget.” Which is a common phrase said on the day of 9/11 to acknowledge the fact that 9/11 happened and that by never forgetting we also promise that we won’t let it happen again.
            I’m not the only one that felt that this commercial was tasteless. So many news sources started reporting on this situation and their community also retaliated against them. One member of the community was quoted saying, I’ve never done business with you before and I will make sue I never do business with you in the future.” Another member of the community who actually recorded the commercial and uploaded it to youtube and Reddit said, “I thought it was offensive and distasteful. Even if the event happened 15 years ago, lots of people died. I don’t o what compels someone to post a video like that… and not think about what you’re doing and the families that you’re going to affect with your ad.”
            This little mattress company did come out issuing an apology stating that they didn’t mean to be offensive and offering a sense of comradery in the sense that they have several military men working for them and members of their family who were also affected by 9/11. To me, even though they offered an apology I don’t believe that their community or the rest of the world who has seen this, will ever be able to believe that this actually happened and that someone thought that it was a good and clever idea. The store did end up closing for a time which was smart… but I still just can’t believe that this happened in the first place.

Comments

  1. Erin SwearingenApril 4, 2018 at 12:34 PM

    Amen. I am truly baffled at this entire case. I completely agree with you when you say you don t know not they don't think about how people will react. You would think that it would be the first thing a brand team would look at.

    ReplyDelete
  2. UnknownApril 4, 2018 at 5:06 PM

    I completely agree that I was shocked this even happened and that someone thought this would be funny or a good idea. I also agree with you that the best thing that could have happened was that they close their store.

    ReplyDelete
  3. UnknownApril 5, 2018 at 6:17 PM

    Great thoughts. I agree with you! This was an unfathomable case study.

    ReplyDelete

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