kesliecarr

Social media’s popularity continues to rise. As time goes on, new technologies are being and have been developed that will help social media advance and continue to thrive. These new technologies are methods, systems, and devices which are the result of scientific knowledge being used for practical purposes. This new technology that has been and will be developed will change social media as we know it… Why? Because it already is. One new form of technology that I found is something that I believe will change Instagram and blogs alike. This new technology is something called the Starscope Monocular . This technology is a clip-on piece of binoculars that go onto any smart phone and seriously enhances the photo quality of any picture taken. It attaches easily with an adjustable piece that can fit to any phone regardless of its size. The Starscope Monocular is also able to adjust to any phone camera by putting the scope wherever the phone camera is. The Starscope Monocular doesn’t on...

Customer service is crucial. We can see this from the incident with United Airlines and the band “Sons of Maxwell” specifically their lead singer Dave Carroll. Dave and his band looked out the window and saw that their guitars were being mishandled and this sparked the whole customer service scandal. The band ended up trying filing a complaint but nothing was done on the end of United Airlines. This caused for the band to take matters into their own hands and create a video/song explaining their situation and their frustration with the airlines about how they handled everything. After posting the video United Airlines took a huge hit to their company value losing $23,000,000…. This was massive, so obviously United tried to make amends before the situation could get any worse. They offered a new guitar, tried making a positive spin on the video, and even tried making this video a part of their training to help lessen the effects of the song that was made about the company. The custo...

OK Go went viral after their dance routine on treadmills and they have continued to wow people with their crazy and exciting music videos ever since. For one of their more recent music videos OK Go partnered with S7 Airlines in order to film their zero –g music video. The music video was new and exciting , and is even more exciting when you find out that they do all of their music videos with one single take. After making the video, the singing group had made it known that they were going to be sharing their new music with Facebook instead of with the normal media outlet of YouTube which they had been using previously. It was speculated that there was a lot of money being exchanged back and forth between Facebook and Alphabet (the owners of YouTube) to see which domain would be used to share this fun music video with the world. What ended up happening was interesting though, because the day before OK Go was planning on doing their big release of the music video to Facebook Video, S...

            This commercial is baffling. I actually had to re-watch it about five times to actually believe that it was an actual legit commercial. I still can’t decide if these individuals thought that it had been enough time since 9/11 that they could use it in more of a comedic direction, or if they truly have no empathy for that horrible event. Either way, I honestly was appalled… especially at the end of the commercial to where the store manager said the words, “we will never forget.” Which is a common phrase said on the day of 9/11 to acknowledge the fact that 9/11 happened and that by never forgetting we also promise that we won’t let it happen again.             I’m not the only one that felt that this commercial was tasteless. So many news sources started reporting on this situation and their community also retaliated against them. One member of the community was qu...

This case was very interesting to me, not only because I am LDS, but also that the concept of “ponderizing” became so controversial so quickly. The concept of “ponderize” was introduced by a general authority of the Church of Jesus Christ of Latter Day Saints, urging members to find a scripture that they love and ponder it as well as memorize it. The general authorities son made a page in which t-shirts were sold and there was also other pieces of merchandise that were sold, promoting this spiritual concept. This ended up causing a lot of people to start speculating about where the money was going. This started the trending hashtag #moderndayprofits which turned into a frenzy of questions about the intent of the general authority and his message. He later apologized for the sites and they were all deleted, but this case made me wonder how this might have affected active members and what their thoughts might have been. I also wondered if there was any way that this situation could ...

The case of Pastor Bell and her “tip” to Applebee’s was very interesting and honestly made me laugh quite a bit. This was an interesting/comical case because of the fact that it was made into such a big deal and all because of social media. Pastor Bell went to Applebee’s and was given an 18% gratuity expectation and refused to pay that amount, and made the comment on the receipt about how she pays her 10% to God and that she was not about to pay more to someone else than to God. This receipt was then loaded to Reddit and quickly turned into 4,000+ negative comments. Pastor Bell then complained about how her reputation was now tainted as a pastor and ordered that all who were involved in this picture being posted should be fired, and one employee did end up getting fired from this incident.             This case then made me wonder which reputation was damaged more from this incident… Pastor Bell or Applebee’s. I didn’t think tha...

The case of Anthony Weiner was one that struck a chord among many American’s. This man was elected to represent the best of what the people wanted and needed and instead found that he was an imperfect man. This incident was made much worse because of social media. Social media gave him a platform where he could be more secretive (or so he thought). But social media, as we all know, is accessible to the public. It started off as a rumor that was initially denied by Weiner that it was him in the photo, but social media offers a trail that cannot be erased. Anthony Weiner later confessed that it was him within the photos and discussions talking to young girls, and then withdrew himself from congress (which was a good move) because it only got worse for Anthony after the fact. Once it was basically public knowledge that Anthony Weiner had in fact had relations of some sort with those younger girls, his professional career crumbled. His wife also filed for divorce and Weiner was found s...

The Basket Ball Cop is a story that captured the hearts of many groups of people, all because of social media. This officer received a noise complaint and went to check it out, only finding a few kids playing basketball. This officer took the opportunity to go hang out with the kids and show them a police officer that they are not normally used to. This encounter between the kids and Officer White were caught on camera, and later that week it was posted up to the departments Facebook page. Soon after the video was posted Officer White had a new name and hashtag associated with his actions, Basket Ball Cop and #HoopsNotCrime. This new image began trending and soon it was getting all sorts of attention from all sorts of people. People actually began donating basketballs and hoops to not only the neighborhood that this incident was recorded in but throughout the city, and others as well. They even had a basketball court built in one of the kids back yards so that the kids didn’t have...

I was assigned to research Nathan Frandsen for this online reputation assignment. The information that was found was strictly through the posts that he and his friends made about him in several social media outlets. Nathan was born on May 22, 1995. Nathan’s Facebook informed me that he attended Mountain Crest HighSchool within Cache Valley . I would argue however that he might not have been born and raised within this valley. I make that prediction because of his love for the LA Clippers, and his constant travels to California. Because of this, I would make the guess that he was probably born, or has some kind of affiliation with the state of California which would give explanation to his love for this team and for his many vacations/visits to the state. Nathan recently gotengaged to Kayley King . Based on the pictures that I was able to find, I could guess that they had been dating for at least two years. Nathan asked Kayley to marry him at Huntington Beach, California. He w...

To delete, or not to delete, that is the question. For PayPal, they chose to delete to try to save face… But it did the opposite. The company was featured on Forbes and as any company would, PayPal wanted to brag about their reviews. They posted the Forbes article on their Facebook page with pure intentions but what happened was something I am sure that they never expected. People became very upset and began voicing their concerns and complaints about the company and their values. The platform of Facebook was the perfect forum for customers to voice their complaints, but also offered the company who put out the post the freedom to ask themselves to ask the question… To delete, or not to delete? To save face they began deleting comments that they did not agree with, or were not going to be helpful to business… this made people even more angry, posting more negative comments. The exact opposite of what PayPal had intended. This post to boost company moral had gone bad, and wasn’t going ...

  The Nestle Company has been known for their electronic customer services. People reacted very well to their customer service over others because of their options to listen to an electronic response or to choose to talk to a person. This is not why Nestle had a viral experience with social media however. This company decided to include within their customer service responses a “Funner Menu Option.” Within this menu option they offered jokes as well as sounds of different actions that would no doubt put a smile on the listeners face, and it did exactly that. News started getting out about Nestle through someone creating a Reddit with the phone number to call customer service, promising that the call would be worth it if they pressed 4. Once posted the calls started flooding in and the reactions were mostly positive. At first this seemed a little overwhelming to those who worked in customer service with Nestle, but this attention was bringing them so much more attention than eve...

The rise in social media has given the public easier access to information, but that doesn’t always mean that that information is true. The Tom Petty ‘death’ and death case is one of those instances where there is some knowledge that just isn’t correct. This incorrectness can send the whole media into a frenzy, and that’s exactly what it did. The story started with a police report, which was not authorized to be released to the press. This means that the story actually started with a credible source that then was leaked and turned into the story that it is now.             After the police report leaking the information that Tom Petty had died, several media outlets wrote their own stories on what had happened. Before those stories could be released however, TMZ got a hold of the story and ran with it, claiming that he was in the hospital “fighting for his life.” These reports of Tom Petty’s death were being published mourning th...

The picture that Ellen Degeneres posted to twitter was a pure example of the power that celebrities have within the sphere of social media. The picture that was taken was semi planned but also had a sense of spontaneity to it. Within hours the picture went viral, becoming the most-re-tweeted post in the history of Twitter. I think that people loved the idea and look of how spontaneous the selfie really was. I myself re-tweeted that photo when it was going around the Twitter sphere. At the time, my reason for re-tweeting it was mostly because there were so many re-tweets already that it seemed like it was just something that you did… Which makes me think that that might be why there were so many re-tweets in the first place, because everyone was doing it… Although this photo went viral and was liked so much for its spontaneity, some groups speculated that the photo was actually  product placement for the new Galaxy smart phone, which was something that was interesting to me and al...

            Social media has changed communication immensely. Before social media, in the “stone age” ;) There were certain limitations to how people communicated. Relationships were determined by how much you talked to someone or saw someone, and having relationships or conversations with people from around the world was out of the question. However, social media came into the picture and changed all of that.             We now live in a world where if someone wants to stay connected they have to have some form of social media. Because of this need being established, social media has changed drastically how people communicate with each other. There is no longer a need to see each other in person or even talk to another person. As long as someone posts something on their social media you are able to be a part of their life without really making an effort to be there. This i...

             The McDonalds hashtag incident was one of the more entertaining cases that I have read. I found it really interesting how a hashtag that was initially created to form happy and positive memories, was distorted into the case that it became. People used this hashtag and created a hashtag hijack. This hijacking was able to occur because of the company not realizing their bias and expertise in that field. They (the McDonalds Corporation) thought that by creating this hashtag that it would stem positive feelings about their company but it ended up having the opposite effect.             This hashtag hijacking that occurred came off very negatively for McDonalds and they ended up shutting the hashtag down after only two hours . Although this situation was not what McDonalds had originally intended, I do think that the hashtag created more publicity for their company and restaurant. The...